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posted by Jason Kottke  ·  gift link

How Prince’s iconic symbol was designed

Prince Logo

Prince’s iconic symbol was originally designed by Martha Kurtz and Dale Hughes (based on an initial concept by Lizz Frey) for use in a 1992 music video and Hughes shared a bunch of the original files and thinking that went into its design.

The day before Prince was scheduled to view HDMG’s latest edit of the video, Mitch Monson (HDMG partner/video graphics artist) asked Martha and me if we could create an animated 3D logo to use as a close to the video…. by tomorrow.

Umm, okay, and what do you have to work with?

Well, we have these drawings that Lizz has been working on…

(via do I even need to tell you)